RFID in Retail Stores (Part 2): Clarity® Software for In-Store Transformation
Providing a seamless customer experience is crucial in the modern-day retail sector. According to a PwC customer experience research, 43% of customers would pay more for greater convenience, and 73% of respondents point to experience as an important factor in their purchasing decisions, notably only behind price and product quality. While many retailers understand this importance, PwC’s research revealed that 54% of U.S. consumers say the customer experience delivered by companies needs improvement. When customer expectations are not met, the clear ramifications are potential lost sales, reduced customer loyalty, and decreased profitability for retailers.
Revolutionizing Retail Operations
Our Clarity solution is user-friendly item-level RFID software, built in close partnership with retailers and brand owners. With over 7,500 sites using SML’s Clarity® Core many industry leaders trust this software to deliver end-to-end item-level inventory management and can significantly improve in-store operations. For instance, using the Geiger Search feature, in-store associates can find store items within seconds to fulfill in-store and omnichannel sales. In addition, rather than performing manual stock counts, which are labor-intensive and error-prone, RFID counts are 20x faster and allow retail stores to maintain over 98% accuracy at the item level.
Meanwhile, according to our State of Retail 2022/2023 report, almost half of retailers (48%) believe frequently out-of-stock items cause the biggest challenge to them in serving customers. This results in retailers being unable to fulfill customer orders, damaging brand reputation and risking lost sales. However, by using the Clarity® Stock Explorer, retailers gain access to accurate data about product sizes, colors, and styles, as well as existing inventory levels. As a result, staff can easily fulfill customers’ orders.
Creating Frictionless Shopping
While improving in-store efficiency can provide retailers with the platform to drive business growth and value, the success of a retailer heavily depends on its ability to provide seamless customer service. Clarity® Experience, a comprehensive solution that leverages RFID technology, enables connected fitting rooms where customers are presented with accurate information on the availability of items in different sizes, colors, and styles. Customers can then request any particular item they would like to try on while in the fitting room, and the in-store associate will bring it to them, resulting in a seamless shopping experience.
While creating frictionless customer service can go a long way in attracting customers, equally, there are a range of factors that can have a negative impact. For instance, long queue times can frustrate customers and even deter them from buying items in-store. Trusted by a broad spectrum of retailers globally, Clarity® Experience facilitates RFID self-checkout, enabling customers to complete transactions in seconds. By placing items in the basket, RFID technology immediately scans all products accurately, enabling customers to purchase items faster. This streamlines the point of sale, removes lengthy wait times, and increases sales while reducing the labor required to checkout customers.
Powering Tomorrow’s Retail
As the retail landscape evolves, the future of retail will rely on a brand’s ability to deliver seamless customer service. Naturally, customers gravitate towards retailers that meet their expectations, leading to customer experience initiatives emerging as a key area in which retailers can drive business growth and brand differentiation. Our award-winning Clarity® RFID software is trusted by leading brands worldwide to increase ROI and provide the seamless customer experience paramount to success.
To find out more about how Clarity® Software can transform your business, speak to our RFID experts today.
