With the EU’s Ecodesign for Sustainable Products Regulation (ESPR), DPPs will soon become mandatory – starting with textiles in 2027/2028.
At SML, we make this journey simple and scalable. Our end-to-end DPP solution combines what we know best – labels and item-level identification – with a powerful cloud platform designed for compliance, data consolidation, and future growth.
Through QR, NFC, or RFID, we connect every product to secure digital workflows and give brands the tools to share verifiable sustainability data, enable traceability, and unlock circular economy practices.
With SML’s global reach, deep apparel expertise, and commitment to practical and trusted solutions, we help brands move beyond compliance to create genuine consumer trust and long-term competitive advantage.
From Tag to Trust – partner with us to lead in compliance, transparency, and innovation.
Digital Product Passports (DPPs) are not only about protecting brands — they are about protecting the planet. By linking every item to a verified digital record, DPPs give brands the means to demonstrate authenticity, reduce counterfeiting, and avoid misleading sustainability claims or “greenwashing.”
SML facilitates this journey by providing secure serialization, governance tools, and robust data workflows that support brands in maintaining integrity and credibility. With DPPs, brands can create greater accountability, enable circular practices, and strengthen long-term consumer trust.
With SML, DPP becomes more than a compliance exercise – it becomes a platform to support transparency, sustainability, and the fight against environmental challenges.
A Digital Product Passport is a digital record that follows a product throughout its entire lifecycle. Accessible via a simple QR code or NFC tag, it makes product information transparent and verifiable – from materials and production to footprint and recycling options.
With DPPs, stakeholders can:
With SML, brands can start at SKU level and scale to item-level DPPs – ensuring compliance and building trust step by step.
Each DPP contains essential information to meet EU requirements and consumer expectations, such as:
With SML’s DPP solution, brands can:
We bring DPPs to life directly on your products through:
DPPs ensure compliant, accessible product data. Connected products create new opportunities for transparency and consumer engagement. Together, they deliver a trusted product experience.
With SML, brands can:
SML DPP makes product data transparent and actionable, so you can cut impact and enable circularity from sourcing to end‑of‑life.
SML’s global reach and secure solutions position us as a leader in delivering trusted digital experiences. By seamlessly integrating DPPs with connected product networks, we enhance supply chain transparency and empower brands to build lasting consumer trust.
With secure DPP integration and connected product services, SML helps you operationalize compliance and unlock value – from authenticity and transparency to circularity and consumer engagement. Start now to meet EU timelines and turn regulation into a strategic advantage.
Get expert DPP guidance to transform product data and streamline compliance with dedicated teams across our global locations.
A DPP is a digital record linked to each physical product (via QR or NFC). It stores verified information such as material composition, manufacturing origin, environmental impact, care instructions, and end-of-life guidance. Under the EU’s Ecodesign for Sustainable Products Regulation (ESPR), DPP will become mandatory starting with textiles in 2026/2027.
The brand (or the entity placing the product on the EU market) is responsible for collecting, storing, and making the required data accessible. This includes data gathered from suppliers and manufacturers.
A DPP typically contains:
• Material breakdown
• Manufacturing site/location
• Environmental footprint (e.g. CO₂)
• Product certifications
• Durability, repairability, and recyclability
• End-of-life instructions
• Traceability and supply chain data
No. If your products are sold in the EU — regardless of where your brand is based — DPP requirements apply. This means global brands will also need to comply.
We’ve developed an AI-powered DPP Expert to answer detailed questions about compliance, data, and setup. For further assistance, feel free to contact us directly.
Pair RFID efficiency with DPP’s verified story
