Brand identification

Complete brand identification solutions trusted by the world’s top retail brands.

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Flexible, innovative, digital-centric solutions

Global consistency in design, quality, and materials

Deep industry knowledge and experience

Complete Solutions For
Your Brand Identification Needs

SML is the trusted partner behind some of the world’s most recognized and revered retail brands. From labels and accessories to product packaging, we help your brand master the identification details that drive success in the new era of retail.

Inspire™ Labels

We are one of the world’s largest tags and labels providers. Our broad spectrum of solutions bring your brand to life.

  • Global production and localized service
  • Extensive and rigorous quality control
  • Product innovation addresses evolving brand needs
sustainable packaging

Inspire™ Packaging

Great packaging can help drive a distinct competitive edge. SML’s extensive packaging products and services has you covered, from concept development to rapid testing.

  • Global production and localized service
  • Consistent, high-quality products with shorter lead times
  • Increase cost-effectiveness, reduce waste and drive sustainability

EcoInspire™ Labels and Packaging

We support global businesses in sourcing and producing renewable and recyclable materials with a positive environmental impact.

  • Global production and localized service
  • Broad spectrum of eco-friendly labels and packaging using easily-recyclable materials
  • Sustainable labels, packaging and accessories’ durability allows for low-impact maintenance

E-Platform Data Management System

Manage and streamline the complete ordering fulfillment process between brands and manufacturers. Obtain a single source of truth through unmatched data integrity and orders visibility.

  • Flexible order placement and management
  • Easy integration with enterprise systems via extensible EDI & API connections
  • Ensures EPC uniqueness and data security of RFID tags

Real-World Success

“Finding a partner that reliably and quickly executes high quality designs is critical to our business and is why we’ve turned to SML for more than 10 years. Between the quality of the company’s woven labels, precise designs, consistent communication and ability to meet short deadlines – SML has played a key role in powering our brand forward. ”
“SML are involved within our Clothing and Home supply chain working across all of our supply regions which includes Turkey, India, Bangladesh, China, Vietnam and much more. They are an extremely flexible and responsive supplier who grow their business through a willingness to provide superb service and support across our global supply base. They are our preferred re-proposing partner in the UK as a result of their ability to respond quickly.”
“We were able to come together with the SML team to engineer and develop a packaging that fit in with the elite global brands already in the market but add unique touches to set us apart from the rest keeping to the brand identity. We now proudly have packaging that places us in the level to advance into retail with the likes of Target, Walmart, etc.”
“The SML E-Platform – which is user friendly and good support from SML when required, with good communication across all other departments, for example IT & Design. Excellent knowledge of EU & worldwide requirements for labelling and always find ways to help with last minute requests.”
“Finding a partner that reliably and quickly executes high quality designs is critical to our business and is why we’ve turned to SML for more than 10 years. Between the quality of the company’s woven labels, precise designs, consistent communication and ability to meet short deadlines – SML has played a key role in powering our brand forward. ”
“Teamwork and communication between F&F and SML have been the main reasons why this project has been successful. SML has provided excellent account management, smooth processing of vendor orders, flexible production planning and above all a strong desire to work with F&F. We have efficiently worked together to reach the landmark of SML delivering 100 million RFID labels, and we look forward to continuing this journey with SML as we expand our RFID solution.”

Printing & Encoding

With 20+ global service bureau locations, we ensure prompt, reliable delivery of our innovative printing and encoding solutions to customers around the world.

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Brand Prosperity Starts Here

We don’t just provide products and solutions for brand identification. We’re true partners for your business, delivering the flexibility, reliability, and innovation you need to build lasting connections between your products and your customers, from point of origin to point of sale and beyond.

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20+ Billion

RFID Encoded Tags Delivered to Date

>25+

Countries With Our Item-level RFID Solutions Deployed

Frequently Asked Questions

What brand identification solutions does SML offer?

SML is the trusted brand identification solutions partner behind some of the world’s most recognizable and revered retail brands. Our brand identification solutions range from labels and accessories to product packaging. For Inspire™ Labels & Accessories, check out: https://www.sml.com/labels-accessories/ and for Inspire™ Packaging, visit https://www.sml.com/packaging/.

What are the types of brand identification solutions?

Consistency is key in branding. At SML, we offer several types of brand identification solutions for the world’s top retail brands to showcase their brand identities from start to finish.

Inspire™ Labels & Accessories:
Dynamic QR Labels – Use QR code technology for digital marketing opportunities
Hangtags & Price Tickets – RFID and QR code-enabled sustainable tags
Stickers – Customizable stickers for all your product and packaging needs

Inspire™ Packaging:
Structural Packaging – Sustainable packaging with rapid prototyping and global color management
Poly Bags – Customizable, cost-effective poly bags

Related Resources

State of Retail Insight Report 2023 Part 2: Returns Management and the Customer Experience

Part 2 of this report takes a closer look at the growth of consumer returns in the current climate, and the impact that it is having on the retail industry. This report will also explore how retailers can improve their returns operations, and utilize return transactions to extend customer engagement.

State of Retail Insight Report 2023 Part 1: Order Fulfillment and the In-Store Customer Experience

In late 2022, SML RFID commissioned a second independent research report, analyzing the current trends and challenges impacting daily retail operations. Surveying more than 500 senior decision-makers from apparel retailers within the US and UK, this report aims to uncover how retailers are traversing the long-term implications and hurdles following the pandemic and beyond.

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