AUBIE | The BOPIS Retailer Scorecard
Originally published on rfid.auburn.edu
The scorecard was developed to analyze a retailer’s ‘buy-online-pickup-in-store’ (BOPIS) capabilities and compare their performance to other retailers in the industry. Retailers are judged across the three stages of a BOPIS order: online operations, communication between customer and retailer, and pickup process. The aggregated results for twenty (20) of the nation’s largest retailers are also incorporated into this document to provide industry averages for comparative purposes.
Download and read the AUBIE BOPIS Retailer Scorecard Paper
